PAST EVENT – European Business in China in 2026: Navigating a Challenging Economic and Trade Landscape
INVITATION
IN-PERSON EVENT
European Business in China in 2026: Navigating a Challenging Economic and Trade Landscape
Date: Wednesday, 28 October 2026
Time: 17:30 – 19:00 Brussels time
Venue: EIAS, Rue de la Loi 26, 10th Floor, B-1040 Brussels
The event will be accompanied by a networking reception.
As the business environment in China continues to evolve, European companies are adapting their operational and investment strategies while navigating changing market conditions, regulatory developments and new commercial opportunities.
During this on-the-record event, Jens Eskelund, President of the European Union Chamber of Commerce in China, shared his assessment of European business sentiment towards the Chinese market and the outlook for European companies operating in China.
His remarks were followed by a panel discussion with members of the European Chamber’s Executive Committee, offering sectoral perspectives from European businesses on the ground in China.
The discussion was moderated by Lin Goethals, Director of EIAS, and concluded with an audience Q&A.
The event brought together representatives from the European institutions, diplomatic community, business, media, academia and Brussels-based think tanks, followed by an informal networking reception.
📅 28 October 2026 | 17:30–19:00 CET
📍 EIAS, Rue de la Loi 26, 10th Floor, 1040 Brussels
Photo credits: EIAS