European Business and Investment under China’s Zero-COVID Policy
Whereas EU countries have adjusted to living with COVID-19 and lifted restrictions on masking and social distancing, China’s strict “Zero-COVID” policy has considerably affected European business operations. This has been pushing European companies to re-evaluate their China strategy and reconsider operational alternatives in the medium or long term. In what follows we will assess the latest developments for EU businesses and investment in China, zooming in on a number of specific sectors, forecasting future EU-China trade and investment opportunities and challenges.